Why this matters
People use LinkedIn to learn, compare, trust and remember. Short, clear videos can help your company show expertise without asking viewers to read a long post.
At Banana Swift, we look at every project through the same practical lens: what the audience needs to understand, what the brand needs to communicate and how the final content will actually be used.
What to decide before production
The strongest production days usually come from simple decisions made early. You do not need a finished script before speaking to us, but these points will make planning faster and the quote more accurate.
- Choose topics your audience already cares about
- Keep videos focused on one idea
- Film vertical or square versions where useful
- Add captions for silent viewing
- Use real people rather than generic stock visuals
How we approach this at Banana Swift
Our role is to make the filming process clear, calm and useful. We connect creative choices to practical delivery, so the final video or photo set is not just attractive but genuinely usable.
- We plan LinkedIn content around clear talking points
- We film with short clips in mind
- We edit for quick comprehension
- We create versions that work in-feed
Common mistakes to avoid
Most issues can be avoided before the shoot. These are the points we would rather solve in planning than try to rescue in the edit.
- Making every video a sales pitch
- Starting too slowly
- Using captions as an afterthought
- Trying to cover too many ideas in one clip
Useful deliverables to consider
A production can often create more than one asset. Thinking about deliverables early helps us film the right material and gives your team more value from the same shoot.
- Expert tip clips
- Event recap clips
- Founder messages
- Case study snippets
- Recruitment or culture videos
What to send before asking for a quote
If you are planning a project, a short message with the right details is enough to start. We can then help shape the production plan, crew and delivery schedule.
- Audience and topic
- Number of clips needed
- Preferred format
- Whether captions are required
- Posting schedule
Quick Questions
How long should LinkedIn videos be?
Many perform well between 30 and 90 seconds, depending on the topic and audience.
Do LinkedIn videos need captions?
Yes, captions are strongly recommended because many people watch without sound.
Can one shoot create many LinkedIn posts?
Yes, if the questions and deliverables are planned before filming.