The product, through the people using it
What does a platform look like in someone’s working day? A customer interview can answer that more naturally than a list of features.
We filmed these two Demandbase customer stories for Splento. Aris and Global Relay are separate films, each built around a customer’s own experience. Together, they show two ways of making a business-software story concrete.
Demandbase customer story — Aris
Watch on YouTubeAris: experience beyond the first impression
The Aris interview draws on an established relationship with Demandbase. The discussion covers practical marketing uses, alignment with sales, customer renewals and onboarding.
That range gives the film more substance than a general endorsement. Viewers hear about different parts of the working relationship rather than a single broad claim that the product is useful.
Demandbase customer story — Global Relay
Watch on YouTubeGlobal Relay: start with the problem
The Global Relay story begins with a recognisable challenge: understanding who is showing interest on a website. From there, the discussion moves towards shared information for marketing and sales, then looks ahead to AI.
The interview’s branded setting establishes context, while the explanation supplies the story. The viewer is given a problem before being asked to care about the solution.
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Let’s make something worth watching.
Tell us what you need to capture, who it is for and where it will be seen. We’ll help shape a practical filming approach.