How to Write a Simple Video Brief

Why this matters

A clear brief saves time, avoids assumptions and helps the production team recommend the right crew, schedule and edit plan.

At Banana Swift, we look at every project through the same practical lens: what the audience needs to understand, what the brand needs to communicate and how the final content will actually be used.

What to decide before production

The strongest production days usually come from simple decisions made early. You do not need a finished script before speaking to us, but these points will make planning faster and the quote more accurate.

• Define the goal
• Describe the audience
• List final deliverables
• Share dates and locations
• Include examples of style you like

How we approach this at Banana Swift

Our role is to make the filming process clear, calm and useful. We connect creative choices to practical delivery, so the final video or photo set is not just attractive but genuinely usable.

• We help turn loose ideas into a shoot plan
• We ask practical questions before quoting
• We connect creative choices to the final use
• We make sure the edit plan is clear before filming

Common mistakes to avoid

Most issues can be avoided before the shoot. These are the points we would rather solve in planning than try to rescue in the edit.

• Writing only a mood without practical details
• Forgetting delivery formats
• Leaving the audience undefined
• Not mentioning deadlines or approvals

Useful deliverables to consider

A production can often create more than one asset. Thinking about deliverables early helps us film the right material and gives your team more value from the same shoot.

• Main film
• Short versions
• Vertical edits
• Captions
• Photography if required

What to send before asking for a quote

If you are planning a project, a short message with the right details is enough to start. We can then help shape the production plan, crew and delivery schedule.

• Goal
• Audience
• Location
• Schedule
• Deadline