A brand experience is more than its display
At TFWA Cannes 2025, the Victoria’s Secret space brought product displays, visual design and conversations into the same setting. We filmed the activation for Splento.
The finished film lets viewers see both the carefully arranged environment and the people using it. Fragrance products establish what is being presented; guest interaction shows the space in use.
Victoria’s Secret — TFWA Cannes 2025
Watch on YouTubeFrom product detail to the wider space
Perfume artwork and fragrance shelving provide close-up detail, while a gold-winged mannequin gives the setting a distinctive visual feature. These are not interchangeable exhibition shots: they help identify the particular brand experience on screen.
Guest conversations beside the displays add another layer. A stand can look immaculate before anyone arrives, but the way people gather around it is part of the event story too.
Make room for a voice
The film also includes a seated interview-style shot, bringing a person into the foreground rather than relying entirely on images of products and visitors.
That combination offers different kinds of information: the environment establishes the setting, the details show what is there, and the spoken contribution gives the film a human point of focus.
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