Why this matters
Corporate videos need more than interviews. Cutaways, environment, team interactions, products and details make the final edit feel alive.
At Banana Swift, we look at every project through the same practical lens: what the audience needs to understand, what the brand needs to communicate and how the final content will actually be used.
What to decide before production
The strongest production days usually come from simple decisions made early. You do not need a finished script before speaking to us, but these points will make planning faster and the quote more accurate.
- List must-have people and places
- Plan interview coverage
- Include cutaways that prove the message
- Capture brand and product details
- Plan vertical framing if social clips are needed
How we approach this at Banana Swift
Our role is to make the filming process clear, calm and useful. We connect creative choices to practical delivery, so the final video or photo set is not just attractive but genuinely usable.
- We create flexible shot lists around the story
- We prioritise must-have shots first
- We capture extra material for editing
- We adapt to real moments on the day
Common mistakes to avoid
Most issues can be avoided before the shoot. These are the points we would rather solve in planning than try to rescue in the edit.
- Making the shot list too generic
- Only filming people talking
- Forgetting detail shots
- Not planning transitions and atmosphere
Useful deliverables to consider
A production can often create more than one asset. Thinking about deliverables early helps us film the right material and gives your team more value from the same shoot.
- Main corporate film
- Interview clips
- Culture footage
- Social edits
- Website clips
What to send before asking for a quote
If you are planning a project, a short message with the right details is enough to start. We can then help shape the production plan, crew and delivery schedule.
- Story outline
- Must-have shots
- Interviewees
- Location details
- Final platforms
Quick Questions
Do we need a shot list?
Yes, but it should stay flexible enough to capture real moments.
Who writes the shot list?
It can be created by the production team, with input from your marketing or internal team.
Should social clips be in the shot list?
Yes, because vertical content often needs different framing.